eCommerce – A Multipurpose Theme Trend in the Making?

Soon after the online shopping trend first took hold, the number of eCommerce-related websites began to steadily increase as more and more people became comfortable with the online shopping concept, and began shopping from their PCs in the comfort of their own homes. With the advent of handheld devices, savvy shoppers began to use their tablets and phones to shop whenever and from wherever they wished, even though the manner in which information was displayed on these devices often left much to be desired.

Thegrowing number of shoppers using mobile devicesbrought about the next trend; Responsive multipurpose themes. The advent of the responsive theme resolved many of the difficulties users encountered when attempting to surf the Internet using their phones or tablets. A new trend now appears to be taking shape. It is the use ofeCommerce-focused multipurpose themes that enable developers to create feature-packed, easy to navigate, and user-friendly websitesfor all online shoppers.

Features eCommerce Themes must have to be Competitive

The number of design options currently available to web developers is virtually limitless, yet any eCommerce site, in particular one builtupon a multipurpose WordPress theme, must display certain features or characteristics if it is going to attract a large customer base.

Themes that can enable a developer to easily create an acceptable end product must be flexible and versatile enough to produce fast loading, easily navigable, attention-grabbing pages. Design elements and options such as shopping carts, reviews, and testimonial pages, ordering and wish list pages, and other commerce-related features must be readily accessible, and easily incorporated into a website.

eCommerce oriented pre-made layouts, user friendly page building and admin features, and responsive and retina ready, cross-browser and multi-platform compatible features must be characteristics of any theme. The resulting website pages must be informative, and they must be attention grabbing.

With these features tools in hand, a website developer is in a position to make it all happen. All that remains is to select a theme that not only has these features, but a theme that has an abundance of elements and design options, giving the developer the flexibility needed to create jaw-dropping web pages.

Atelier – An eCommerce Theme that just keeps Getting Better

Atelier is a fairly recent entry in the world of eCommerce-oriented WordPress themes, but it has rapidly become one of the most popular and sought after themes on the market. This theme has in fact taken the eCommerce theme world by storm. Atelier is a Power Elite Author Swift Ideas creation, and it is marketed by ThemeForest. Swift Ideas’ reputation is solid, if sales of more than 20,000 ThemeForest itemsmeans anything.

Atelier has not been resting on its laurels either. Several shop styles that can selected by the designer now include the Preview Slider. This new shop style will be particularly useful to anyone who may wish to show products with color, style, price, or other product-related variations.

One of Atelier’s 12 pre-made layouts/demos

An interesting add-on feature, is an Add to Cart button shortcode than enables an item to be added to the cart from anywhere, and Atelier has also added three new pre-made, eCommerce-oriented layouts (12 in total) to its library.

An Eye-Opening Choice of Theme Options

Atelier is extremely flexible and versatile in its use. There are now a total of a dozen layouts to choose among, with more undoubtedly on the way. Data embedded in the demos that accompany these layouts can easily be imported, and used as customizing features in the product-oriented page creations.

There are many Fast-Loading Display Configurations to Choose From

One of the first things you will notice if you pay a visit to Atelier’s website, are the different display options that are but a click or touch away. A wide range of formats, both standard and masonry are there for the asking.

The particular needs of mobile users have also been recognized. These on-the-move shoppers can expect nothing short of full-site functionality for their mobile devices. This theme has taken a step beyond merely being Responsive.

It is a wonderful thing to have a stunning selection of pages in a website, but if they are slow to load, visitors will usually not stay around for very long. Atelier was built on a solid HTLM5 foundation, with Google’s PageSpeed and the YSlow optimizing tools used to ensure fast page loading. As a result, this theme’s pages load much faster in comparison to most of other eCommerce WordPress themes on the market.

A Few other Features and Options Worthy of Note

The faster loading pages feature simply adds to the value of this themes variable page displays, variable product features, shopping cart features, and the like, but there is more.
Ten different header types, each of which is easily-customizable using the drag and drop configurator, gives the designer a virtually limitless number of header options.

Atelier also has its own Robust Page Builder, which comes with 50 different elements to create pages quickly and easily, and save them as templates if necessary. This theme’s page-building capability also features a huge selection of icons, including 40 custom-made for Atelier icons, and nearly 200 iconMind icons. The ever-popular Visual Composer page builder can be used as an option.

If you are looking for social sharing button features you can use in your design efforts, or CSS3 animations, or blog or portfolio options, Atelier has them all. It is fully WPML plugin compatible, it is Retina Ready, and to top it off, this premium theme comes with free updates, and free world-class support. Pre-sales assistance is there for you as well.

Join the Trend – Take a Closer Look at Atelier

Taking one more look at Atelier’s website will emphasize this theme’s primary strength, and the reason for its popularity, which lies in the elegance of its presentations. Product displays such as those shown are easily within your reach, thanks to Atelier’s incredible versatility, intuitiveness, and ease of use. It is not difficult to see why this multipurpose WooCommerce compatible theme, while still a relative newcomer, is already leading the way in this latest WordPress theme trend.

If an ever-expanding customer base is your goal, choosing this theme will get you there. It is reasonably and competitively priced, which is to say it provides outstanding value for the money you invest in it. Visit this theme’s website if you have not already done so, and be prepared to be impressed.